SERVICES

 
PROGRAM REVIEWS

I help my clients understand what's working now in their PR and marketing programs, and where to make improvements.

  • Interviewing communications staff and stakeholders to understand their perspectives.

  • Reviewing your paid, earned, owned and shared channels.

  • Using  "social listening" to reveal what people are saying about your brand online.

  • Examining news coverage to quantify how your brand is presented by journalists.

  • Providing clear recommendations you can put into action.

 
STRUCTURING THE MARKETING OFFICE

The marketing department today is very different from the past. I employ a proven four-step method to help you:

  • Craft an effective marketing plan

  • Establish the right positions and reporting lines

  • Match the people to the work

  • Give you tools to recruit, retain and develop your people

  • Provide ongoing support and guidance managers and teams

 
CRISIS TRAINING

Colleges are crisis factories. I help my clients get ready for the unavoidable by:

  • Reviewing and updating of crisis communications plans

  • Planning and conducting training, drills and simulations

  • Setting up issues management and horizon scanning programs

  • Counseling you during critical incidents

  • Conducting unbiased after-action reviews to strengthen your 

 
LEADERSHIP SUPPORT

Leadership is hard. I make it easier by supporting my clients with

  • Counsel for presidents and CEOs

  • Change leadership training and design

  • Public speaking coaching

  • Mentoring for rising leaders

  • Career guidance, resume development and network building

  • Confidential advising on tough management problems

 
TEAM DEVELOPMENT

Teamwork is your most powerful resource. I help my clients tap into it by:

  • Understanding your team's dynamics

  • Working with groups to build camaraderie

  • Supporting individual and team change and growth

  • Using the powerful CultureTalk system to reveal your archetypes