SERVICES
PROGRAM REVIEWS
I help my clients understand what's working now in their PR and marketing programs, and where to make improvements.
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Interviewing communications staff and stakeholders to understand their perspectives.
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Reviewing your paid, earned, owned and shared channels.
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Using "social listening" to reveal what people are saying about your brand online.
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Examining news coverage to quantify how your brand is presented by journalists.
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Providing clear recommendations you can put into action.
STRUCTURING THE MARKETING OFFICE
The marketing department today is very different from the past. I employ a proven four-step method to help you:
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Craft an effective marketing plan
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Establish the right positions and reporting lines
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Match the people to the work
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Give you tools to recruit, retain and develop your people
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Provide ongoing support and guidance managers and teams
CRISIS COUNSEL
Colleges are crisis factories. I help my clients get ready for the unavoidable by:
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Reviewing and updating of crisis communications plans
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Planning and conducting training, drills and simulations
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Setting up issues management and horizon scanning programs
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Counseling you during critical incidents
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Conducting unbiased after-action reviews to strengthen your capabilites
LEADERSHIP SUPPORT
Leadership is hard. I make it easier by supporting my clients with
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Counsel for presidents and CEOs
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Change leadership training and design
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Public speaking coaching
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Mentoring for rising leaders
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Career guidance, resume development and network building
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Confidential advising on tough management problems
TEAM DEVELOPMENT
Teamwork is your most powerful resource. I help my clients tap into it by:
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Understanding your team's dynamics
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Working with groups to build camaraderie
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Supporting individual and team change and growth
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Using the powerful CultureTalk system to reveal your archetypes
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Leading creative workshops to engage the team