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  • Writer's pictureJoseph Brennan

Organizing the Marketing Office: 4 steps for success

What’s the best structure for a college or university’s marketing department? I’m hearing this question asked with increasing urgency by my peers at all types of institutions. Too often, they’ve inherited an organization chart that was built for a different time in the institution’s history, with position descriptions and reporting relationships that may have made sense for the conditions of 20 or 30 years ago but are no longer a good fit with the current reality. This short piece outlines four steps for building the right org chart.

Published in Stamats Insights, July 2017.

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