JOSEPH A. BRENNAN, PhD

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    Joseph Brennan
    • Feb 8, 2018
    • 6 min

    Measuring an Organization's Relationship with a Key Public: a case study

    Presented at the American Marketing Association's Symposium on the Marketing of Higher Education (2009) with John Della Contrada, Univers...

    11 views0 comments
    Joseph Brennan
    • Feb 1, 2018
    • 1 min

    Utilising data strategically: a measurement framework for digital communication efforts

    This paper provides university communication and marketing leaders with a guide to the best practices in analytics and data measurement f...

    19 views0 comments

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