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Joseph Brennan
Feb 8, 20186 min read
Measuring an Organization's Relationship with a Key Public: a case study
Presented at the American Marketing Association's Symposium on the Marketing of Higher Education (2009) with John Della Contrada,...
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Joseph Brennan
Feb 1, 20181 min read
Utilising data strategically: a measurement framework for digital communication efforts
This paper provides university communication and marketing leaders with a guide to the best practices in analytics and data measurement...
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