Joseph BrennanFeb 8, 20186 minMeasuring an Organization's Relationship with a Key Public: a case studyPresented at the American Marketing Association's Symposium on the Marketing of Higher Education (2009) with John Della Contrada, Univers...
Joseph BrennanFeb 1, 20181 minUtilising data strategically: a measurement framework for digital communication effortsThis paper provides university communication and marketing leaders with a guide to the best practices in analytics and data measurement f...