JOSEPH A. BRENNAN, PhD

There's a new emphasis on improving marketing and communications in higher education, driven by the enormous pressure on institutions today. Competition has ...

According to the latest Inside Higher Ed survey of college presidents (3/9/18), the overwhelming majority believe that the public misunderstands how institut...

It’s all about culture,” says retired U.S. Army Major General John F. Batiste. “If you don’t build your structure around values, it’s not going to work.” I h...

Based on our decades of experience counseling campus CEOs on both the public relations and legal aspects of crises of all kinds, we’ve identified the 8 key b...

On a foggy December morning in Iowa City, students and professors arriving at the University of Iowa’s campus were greeted by a shocking sight: a 7-foot-tall...

Presidents, chancellors and other top leaders of higher education institutions have an important role to play in providing normative leadership to guide thei...

What’s the best structure for a college or university’s marketing department? I’m hearing this question asked with increasing urgency by my peers at all type...

This paper provides university communication and marketing leaders with a guide to the best practices in analytics and data measurement for digital communica...