JOSEPH A. BRENNAN, PhD

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    Joseph Brennan
    • May 3, 2019
    • 4 min

    What Presidents Should Expect from their Marketing & Communications Offices

    There's a new emphasis on improving marketing and communications in higher education, driven by the enormous pressure on institutions...
    191 views0 comments
    Joseph Brennan
    • Mar 9, 2018
    • 1 min

    Presidents worry that the public misunderstands higher ed. Strategic communications is the solution

    According to the latest Inside Higher Ed survey of college presidents (3/9/18), the overwhelming majority believe that the public...
    44 views0 comments
    Joseph Brennan
    • Feb 1, 2018
    • 2 min

    Leadership Lessons from the U.S. Army

    It’s all about culture,” says retired U.S. Army Major General John F. Batiste. “If you don’t build your structure around values, it’s not...
    5 views0 comments
    Joseph Brennan
    • Feb 1, 2018
    • 1 min

    Survival Tips for College Presidents

    Based on our decades of experience counseling campus CEOs on both the public relations and legal aspects of crises of all kinds, we’ve...
    12 views0 comments
    Joseph Brennan
    • Feb 1, 2018
    • 1 min

    Object Lesson: the crucial role of trustees in facing crisis

    On a foggy December morning in Iowa City, students and professors arriving at the University of Iowa’s campus were greeted by a shocking...
    2 views0 comments
    Joseph Brennan
    • Feb 1, 2018
    • 1 min

    Leading a Campus Through Crisis: the role of college and university presidents

    Presidents, chancellors and other top leaders of higher education institutions have an important role to play in providing normative...
    3 views0 comments
    Joseph Brennan
    • Feb 1, 2018
    • 1 min

    Organizing the Marketing Office: 4 steps for success

    What’s the best structure for a college or university’s marketing department? I’m hearing this question asked with increasing urgency by...
    34 views0 comments
    Joseph Brennan
    • Feb 1, 2018
    • 1 min

    Utilising data strategically: a measurement framework for digital communication efforts

    This paper provides university communication and marketing leaders with a guide to the best practices in analytics and data measurement...
    20 views0 comments

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