Joseph BrennanMay 3, 20194 minWhat Presidents Should Expect from their Marketing & Communications OfficesThere's a new emphasis on improving marketing and communications in higher education, driven by the enormous pressure on institutions...
Joseph BrennanMar 9, 20181 minPresidents worry that the public misunderstands higher ed. Strategic communications is the solutionAccording to the latest Inside Higher Ed survey of college presidents (3/9/18), the overwhelming majority believe that the public...
Joseph BrennanFeb 1, 20182 minLeadership Lessons from the U.S. ArmyIt’s all about culture,” says retired U.S. Army Major General John F. Batiste. “If you don’t build your structure around values, it’s not...
Joseph BrennanFeb 1, 20181 minSurvival Tips for College PresidentsBased on our decades of experience counseling campus CEOs on both the public relations and legal aspects of crises of all kinds, we’ve...
Joseph BrennanFeb 1, 20181 minObject Lesson: the crucial role of trustees in facing crisis On a foggy December morning in Iowa City, students and professors arriving at the University of Iowa’s campus were greeted by a shocking...
Joseph BrennanFeb 1, 20181 minLeading a Campus Through Crisis: the role of college and university presidents Presidents, chancellors and other top leaders of higher education institutions have an important role to play in providing normative...
Joseph BrennanFeb 1, 20181 minOrganizing the Marketing Office: 4 steps for successWhat’s the best structure for a college or university’s marketing department? I’m hearing this question asked with increasing urgency by...
Joseph BrennanFeb 1, 20181 minUtilising data strategically: a measurement framework for digital communication effortsThis paper provides university communication and marketing leaders with a guide to the best practices in analytics and data measurement...