JOSEPH A. BRENNAN, PhD

There's a new emphasis on improving marketing and communications in higher education, driven by the enormous pressure on institutions...

According to the latest Inside Higher Ed survey of college presidents (3/9/18), the overwhelming majority believe that the public...

It’s all about culture,” says retired U.S. Army Major General John F. Batiste. “If you don’t build your structure around values, it’s not...

Based on our decades of experience counseling campus CEOs on both the public relations and legal aspects of crises of all kinds, we’ve...

On a foggy December morning in Iowa City, students and professors arriving at the University of Iowa’s campus were greeted by a shocking...

Presidents, chancellors and other top leaders of higher education institutions have an important role to play in providing normative...

What’s the best structure for a college or university’s marketing department? I’m hearing this question asked with increasing urgency by...

This paper provides university communication and marketing leaders with a guide to the best practices in analytics and data measurement...