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What Presidents Should Expect from their Marketing & Communications Offices

There's a new emphasis on improving marketing and communications in higher education, driven by the enormous pressure on institutions...

Presidents worry that the public misunderstands higher ed. Strategic communications is the solution

According to the latest Inside Higher Ed survey of college presidents (3/9/18), the overwhelming majority believe that the public...

Leadership Lessons from the U.S. Army

It’s all about culture,” says retired U.S. Army Major General John F. Batiste. “If you don’t build your structure around values, it’s not...

Survival Tips for College Presidents

Based on our decades of experience counseling campus CEOs on both the public relations and legal aspects of crises of all kinds, we’ve...

Object Lesson: the crucial role of trustees in facing crisis

On a foggy December morning in Iowa City, students and professors arriving at the University of Iowa’s campus were greeted by a shocking...

Leading a Campus Through Crisis: the role of college and university presidents

Presidents, chancellors and other top leaders of higher education institutions have an important role to play in providing normative...

Organizing the Marketing Office: 4 steps for success

What’s the best structure for a college or university’s marketing department? I’m hearing this question asked with increasing urgency by...

Utilising data strategically: a measurement framework for digital communication efforts

This paper provides university communication and marketing leaders with a guide to the best practices in analytics and data measurement...