The question I'm asked most often by clients is, "what's the right structure for our communications and marketing office?"
They're worried that models built for a different reality aren't working well today. Typically decentralized, these older formats are watering down the message and causing inefficient use of time and money.
I sat down last year to discuss this topic with Eric Olsen of Helix Education on the "Enrollment Growth University" podcast. Our episode became the most-listened-to EGU offering. Check it out, and let me know what you think.